55 Insightful Branding Quotes From Creators and Entrepreneurs

Advice on developing your product or service.

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Insightful Branding Quotes From Creators and Entrepreneurs

Starting a brand can be difficult. We should know, we’re doing it right now. Jokes aside, developing a brand for your product or service can be daunting at first. Luckily, there are a lot of successful people who are willing to give their best pieces of advice. Today we want to go over some of our favorite branding quotes from creators and entrepreneurs. Enjoy!

The Best Branding Quotes

1. I talk to younger actor types, and they bring up that word, ‘brand,’ and it’s like, ‘All right, if that’s the way you want to look at yourself.’ Diet Pepsi’s a brand; you’re a human being. – Zach Galifianakis

2. Digital brand integration is part of the evolution of product placement. It’s simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show. – David Brenner

3. I try to create an image to suit my music. These days, you have to create your own personal brand as an artist. It’s not about just putting music out anymore, unfortunately. – Nina Nesbitt

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4. Today, I believe everybody’s their own brand, and everybody has their own brand and they curate their own brand on their Facebook and Twitter pages. – Kenneth Cole

5. We created a brand for ourselves so that now people can’t get mad at what we do, because then they’re just making of themselves. – Trey Parker

6. Authenticity in branding requires a step-by-step, measured methodology that doesn’t veer from a brand’s key identity. – Debbie Millman

7. Modeling can be a bit brain-damaging. Starting my own brand was what I needed to do. I only model if there are such good jobs that you don’t want to say no to. All that dressing up makes me say, ‘What do I want to wear?’ and, ‘What do I want to do with Topshop?’ It all kind of leads into the other things. – Kate Moss

8. If you use your own name as your business brand, keep in mind that if you lose that brand, you have lost your name. And that is a bit of a problem going forward in life. If you decide to make up a name, and if you have lost that name, then who cares. But when it is your name on the products, and you lose it, that is the game-changer. – Patrick Cox

9. A company’s logo can be a visual ambassador, one that goes on everything from business cards to delivery trucks. When used effectively, it can be the window into the soul of a brand. – Tahl Raz

10. I don’t think of myself as a brand. Branding to me feels like a position or identity that’s frozen in time. I’m more interested in transitions. – David Rockwell

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11. When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude. – Simon Mainwaring

12. Study the public behavior of top stars and you can detect a keen attentiveness to brand value. – Peter Bart

13. You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox. – Deepak Chopra

14. I like being able to have things that identify you in a brand without blatantly showing a logo. – Shaun White

Insightful Branding Quotes

15. Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It’s about building a global brand – not selling four more bottles of Pinot Grigio. – Gary Vaynerchuk

16. For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling. – Simon Mainwaring

17. I’m a little bit allergic to the whole brand thing, to be honest, but maybe it’s just happening around me and I’m not really aware of it. – Sophie Ellis-Bextor

18. There’s definitely an obstacle in developing a brand for yourself that people can rely on when you’re so eclectic. – Fred Durst

19. Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust. – Howard Schultz

20. There’s an abundance of exposure when you start working in American films. Inevitably you become a brand and that has to be controlled. – Tom Hardy

22. People talk about the age and positioning of a brand, but hell, it’s not about that. The global language is digital, and we need to speak the language. – Angela Ahrendts

23. Anyone can replicate a product. There are lots of brilliant minds out there that know how to code, but there’s unique DNA to a brand. You cannot have a brand without people. That is the most important asset you will ever have. – Whitney Wolfe Herd

24. A brand is simply a set of beliefs. And if you don’t create a set of beliefs around your products or services, well, you stand for nothing – you have no values and no vision. – Debbie Millman

25. Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand. – Amy Jo Martin

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26. A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. – Jeff Bezos

27. Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product. – Elon Musk

28. While social media is one of the best tools to spread brand awareness, network, stay updated on the latest industry news and catch up with friends or family, it’s another huge time waster. – John Rampton

29. I don’t have to choose between high fashion or streetwear. My brand reminds me that it doesn’t have to fit in a box. It can just be in a gray area. – Virgil Abloh

30. Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms. – Simon Mainwaring

31. Don’t ever, ever devalue your product. Ever. It’s the worst thing anyone can do to hurt your brand. -Kevin Plank

32. Sometimes you do get caught up in the midst of becoming… a product, a brand, and not having a say in any of that. – Becky G

33. Brand is not a product, that’s for sure; it’s not one item. It’s an idea, it’s a theory, it’s a meaning, it’s how you carry yourself. It’s aspirational, it’s inspirational. – Kevin Plank

34. The keys to brand success are self-definition, transparency, authenticity, and accountability. – Simon Mainwaring

35. You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the marketplace. – David Ogilvy

36. The closer a brand can cozy up to a consumer with a message along the lines of, ‘We’re all in this together,’ the better off a brand will be. – John Quelch

37. Your premium brand had better be delivering something special, or it’s not going to get the business. – Warren Buffett

38. As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float – and at the speed industries move at today, brands sink fast. – Ryan Holmes

39. Your brand is your name, basically. A lot of people don’t know that they need to build their brand; your brand is what keeps you moving. – Meek Mill

40. The greatest legacy that I can have is to build a brand that lives beyond me and stays true to the DNA of the brand. – Joseph Abboud

Greatest Branding Quotes

Short Branding Quotes

41. Brands don’t just care about views. Brands care about their brand first. – Jason Nash

42. Every great brand is like a great story. – Kevin Plank

43. Eighty dollars for a T-shirt – that’s how you know the brand is good. – LaVar Ball

44. Leverage your brand. You shouldn’t let two guys in a garage eat your shorts. – Guy Kawasaki

45. I want to build a brand that inspires as many people as I possibly can. – Michael Chandler

46. Influence is the new power. If you have influence, you can create a brand. – Michelle Phan

47. I firmly believe brand stories are complex and multilayer. – Bozoma Saint John

48. It’s hard to build a brand, competitively, and tell people what you do as well. – Jay Chiat

49. The strength of brand loyalty begins with how your product makes people feel. – Jay Samit

50. When people use your brand name as a verb, that is remarkable. – Meg Whitman

51. A brand is a voice and a product is a souvenir. – Lisa Gansky

52. Build a lifestyle around your brand, and the audience will follow. – Eva Chen

53. I think it takes 30 years to build a luxury brand. – Tamara Mellon

54. The minute you can be predicted, as a brand, you’ve got a problem. – Jonathan Anderson

55. It is important for me that I represent a brand that reflects my personality. – Liya Kebede

What Are Your Favorite Branding Quotes?

We hope you enjoyed the list of our favorite branding quotes. Did we miss any of your favorites? Let us know on social media!

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