Snoop Dogg And Martha Stewart Light It Up In BIC’s ‘Pass It’ (Super Bowl LVI Ad)

Disclaimer: If you click a PHASR link and make a purchase, at no additional cost to you, we may receive a commission.

Snoop Dogg and Martha Steward Super Bowl Commercial

BIC’s ‘Pass It’ Super Bowl LVI Ad

BIC dropped an ad during Super Bowl LVI for their EZ Reach lighter. The lighter is kind of a hybrid between a traditional pocket lighter and the longer grill-style lighters. This is good for lighting things in hard-to-reach places, such as deep candles.

In fact, the slogan for BIC’s EZ Reach lighter is: Perfect For Candles, And More, with “Perfect For Candles” representing Martha Stewart’s focus on lifestyle, and “And More” representing Snoop Dogg’s stoner persona. Are these lighters better for candles and marijuana? Only time will tell.

RELATED: Remember When Buckethead Was In A Snoop Dogg Video?

As to be expected, the Super Bowl commercial featuring Snoop Dogg and Martha Stewart plays up this duality. The spot has Snoop and Martha sitting around a table showing off the various uses of the BIC EZ Reach. This includes some not-so-subtle jokes about the pair’s proclivities: homemaking and marijuana.

If there is one person to be selling lighters, it has to be Snoop Dogg. People have loved the combination of Martha Stewart and Snoop Dogg since their appearances on Comedy Central Roasts, and their cooking show Martha & Snoop’s Potluck Dinner Party. We can’t get enough of this seemingly odd duo.

Did You Watch The BIC ‘Pass It’ Super Bowl Ad?

Were you able to catch Snoop Dogg and Martha Stewart’s BIC commercial during Super Bowl LVI? What did you think? Let us know on social media!

Make The Other Emails In Your Inbox Jealous.

Get The Best Of PHASR Delivered Weekly

The Perfect Shirt For All Your Special Stains.


Get The Best of PHASR Directly To Your Inbox!

When you sign up for the PHASR newsletter,
you are automatically entered to
win free PHASR merch.