Pizza Hut’s BOOK IT! Bundle Program
On January 5, Pizza Hut announced the return of its BOOK IT! Bundle program. Starting in 1984 the ‘BOOK IT!’ program was founded to incentivize nationwide literacy from pre-k to sixth-grade students. Available through December 31, 2022, at participating Pizza Hut locations nationwide, for every BOOK IT! Bundle sold, Pizza Hut will donate $1.00 to their literacy partner First Book, a non-profit organization dedicated to ensuring educational equity. The BOOK IT! The bundle includes 2 large, 1-topping pizzas and breadsticks
As a part of the bundle, Pizza Hut is offering a limited vintage BOOK IT t-shirt with online orders through January 18, 2022. The first 20,000 pizza lovers to purchase the BOOK IT! Bundle online will receive a redemption code that can be entered at theBOOKITshop.com for one free t-shirt. When the program was initially launched it reportedly gave back to over 65 million children nationwide.
“We have supported childhood literacy for 37 years and we’re proud to extend our reach through our partnership with the non-profit organization First Book. To give the gift of reading to those who need it most is an act we find incredibly rewarding and to be able to do it simply by ordering pizza makes it a win-win,” said Pizza Hut CMO, Lindsay Morgan.
“We first offered the BOOK IT! T-shirts during the launch of Camp BOOK IT! back in October and pizza lovers claimed over 5,000 BOOK IT! t-shirts in just under three hours, so fans will have to move quickly to get ’em while they’re hot!
Every time I wear a BOOK IT! t-shirt out of the house, the touching comments I get from total strangers remind me of the power of the program and the passion people have for it—we’ve got something special with BOOK IT!”
Pizza Hut is the creator of The BOOK IT! Program, which is the nation’s longest-running corporate-supported literacy program. Building on that legacy, the program’s BOOK IT! in the Community Initiative is designed to enable access to books and education resources, empower teachers and inspire a lifelong love of reading. The program is rooted in the foundation set by the Pizza Hut BOOK IT! Program which impacts more than 14 million students each year.
Will you be nabbing your own BOOK IT t-shirt? Let us know on social media!